A totally new concept of retail store just opened in Hollywood, called The Energy Store. It is one of only a handful of stores like it in the country and certainly the first one of its kind in South Florida. The Energy Store offers a wide variety of energy-saving and renewable energy products and solutions for sale to people who are interested in saving energy, saving money and saving the environment.

The Energy Store was started by founder and CEO Paul Farren in response to the desire of consumers, businesses and contractors to purchase energy saving items in a comfortable retail environment.

This unique retail location features solar panels, chargers, inverters and incredibly efficient appliances like washers that use less than 3 cents of electricity. They offer refrigerators, freezers and air conditioners that run on solar panels and deep cell batteries, as well as, environmentally-friendly, non-metallic hot water heaters that are guaranteed for as long as you live in your home.

The Energy Store manufactures their own line of energy-saving compact fluorescent bulbs called "PhotoClear" that are quicker starting and more pleasingly color balanced to a whiter white, similar to that used in television studios (3200K). They offer their bulbs at manufacturer's direct prices, which means you can get a premium quality lamp at nearly the same price as you would get from one of the mass retailers.

They have built roofs inside the store where customers can see how actual products such as solar panels, daylighting tubes and attic fans actually look and work when installed. And, they will assist you with the design and installation of renewable energy systems.

They carry a line of extremely quiet, portable, 'smart' generators that use less fuel and adjust themselves to the energy load. They are EPA approved and about as "green" as a generator can get.

They also have lots of really cool gadgets like LED flashlights; headlights, solar phone chargers, as well as, tools and instruments for solar contractors.

The Energy Store is certainly not stuffy. They display 'Energy Art', like lighted moving water pictures, highly unusual designer candles that never burn out and Chinese fiber-optic silk flowers that blink and bring you good luck.

They sell clever contemporary buttons and bumper stickers and 'eco-chic tee shirts that are clay-dyed and made of organic cotton and have beautiful pictures and funny slogans.

The Energy Store is located at 601 N. 21st Avenue, Hollywood, FL, on the corner of Dixie Highway and Pierce St.