The Discovery Channel recently put GTX's gpVector Personal Location Service (PLS) technology on display in a story produced for their Tech News segments. Discovery Channel is currently the most widely distributed cable network in the United States, reaching more than 92 million households, part of its global audience of 431 million homes in 170 countries and territories.
Versions of the channel are seen in Latin America, the United Kingdom, Australia, Canada, Japan, Taiwan, India, Malaysia and other countries.
One of the most compelling applications for the GPS enabled tracking and monitoring platform is to embed the miniaturized gpVector module in footwear. The story's producer, Kasey Dee Gardner, showcased the patented GTX Corp GPS shoe in the video news story.
The segment puts the Location Aware technology through its paces on the Santa Monica, CA beachfront boardwalk, with Gardner periodically confirming her exact position as rendered on Google Maps on both a laptop PC and a PDA, simultaneously logged on to the secure GTX tracking portal.
Watch the full story – "GPS Shoe Hotfoots Your Location" – on the DiscoveryChannelNews.com website as it first aired April 23, 2008, or visit YouTube.com to see this and all of producer Gardner's recent stories.
GTX has many proprietary uses for its technology and is currently considering several licenses for a variety of applications in the branded consumer products marketplace.
Patrick Bertagna, CEO and President of the company, remarked that "having the opportunity to display the gpVector platform in a real time demonstration gave us the venue to present the true power of embedded GPS embedded footwear. We'd like to thank Kasey Dee and The Discovery Channel for producing such a great piece."
